Keeping It Local
The Community Bank Difference is the gold standard for what it means to provide outstanding support to our communities. That’s why at First Federal Bank of Wisconsin, we are going outside of the products and services we provide to share with you the impact your neighbors are making in Southeastern Wisconsin. On the Keeping it Local podcast, we will be connecting you with local businesses, nonprofits, and community members who share unique perspectives that inspire and educate you on the Community Bank Difference.
Keeping It Local
Building and Maintaining a Successful Brand with Christine Specht, CEO of Cousins Subs
Christine Specht, CEO of Cousins Subs, has worked at Cousins Subs for over 21 years and has learned a thing or two about managing a business along the way. In today’s episode, Christine shares some insight about managing a successful business: maintaining a strong company culture and developing a solid brand strategy.
Cousins Subs has been in the business of making great sandwiches for 50 years; however, running a successful business for five decades is about more than that. Christine discusses how Cousins Subs increased their average unit sales by 93%, being voted the Top Workplace by Milwaukee Journal Sentinel two years in a row, and the efforts Cousins Subs is making to rebrand and stay relevant in the year 2022.
Facebook: https://www.facebook.com/firstfederalbankofwi
LinkedIn: https://www.linkedin.com/company/first-federal-bank-of-wisconsin
Website: https://www.firstfederalwisconsin.com/